Oral Nicotine
Oral nicotine products, such as nicotine pouches, lozenges, gums, and tablets, are smokeless, spit-free products that deliver nicotine without the use of tobacco leaf. These products are often sold in small, discreet containers and come in a variety of sweet, fruity, and minty flavors that appeal to young people.
What is oral nicotine?
Oral nicotine products, such as nicotine pouches, lozenges, gums, and tablets, are smokeless, spit-free products that deliver nicotine without the use of tobacco leaf. These products are often sold in small, discreet containers and come in a variety of sweet, fruity, and minty flavors that appeal to young people. Unlike traditional smokeless tobacco, oral nicotine products are often marketed as “tobacco-free,” which can create the misleading impression that they are safe or harmless. In reality, these products still contain nicotine, a highly addictive substance that can interfere with brain development in youth and increase the risk of future addiction to other substances.
How is oral nicotine marketed?
The marketing strategies for oral nicotine products are increasingly targeting youth through slick packaging, social media advertising, and influencer partnerships. The use of trendy flavors and vibrant, candy-like designs makes them especially appealing to teens, while the discreet nature of these products allows them to be used easily without detection in schools or at home. This growing trend raises significant public health concerns, as it may lead to a new generation of young people becoming addicted to nicotine, even if they have never smoked cigarettes or vaped before.
